SEO Skills

1. What is SEO

 

SEO on wiki

SEO on baidu

 


 

2. Skills

 

(1) Keywords in url, but not much

 

http://kbs.kimbs.cn/blog/list/post/30/title/using-ajax/  —  it’s right, but too long

http://kbs.kimbs.cn/blog/using-ajax/  —  it’s the answer

 

(2) Keywords in head

 

<title>kimbs.cn - category - sub-category - detail</title>
<meta name="Robots" content="index,follow,all" />
<meta name="Keywords" content="kimbs.cn,Php,Zend Framework,Zend Framework information,Zend Framework practice" />
<meta name="Description" content="kimbs.cn is the place in which sharing the lastest news and tech. in php and zend framework" />

 

3. 403/404/500 error pages

 

ErrorDocument 403 /path/to/your/error/file/or/script
ErrorDocument 404 /path/to/your/error/file/or/script
ErrorDocument 500 /path/to/your/error/file/or/script

 

4. ajax : as few as possible

 

5. check ref="nofollow"

 

<a href="http://www.example.com/" rel="nofollow">discount drugs</a>

 

6. h1,h2,h3 for keywords

 

<h1>Big Title</h1>
<h2>Sub Title</h2>
<h3>Article Title</h3>
<h4>Author</h4>

 

7. Alt and Title

 

<a href="http://www.example.com" title="http://www.example.com">example link</a>
<img src="http://www.example.com/example.png" alt="this is an example" title="this is an example" />

 

8. flash : use embed background text with keywords

 

<script language="javascript">
// use your javascript to embed flash
</script>
<noscript>
    // use noscript for seo
    <object>
        <param ... />
        <param ... />
        ...
    </object>
</noscript>

 

9. url canonicalization

 

RewriteCond %{HTTP_HOST} !^www.kimbs.cn$ [NC]
RewriteRule ^(.*)$ http://www.kimbs.cn/$1 [L,R=301]

 

10. image src with keywords

 

<img src="http://www.example.com/keyword-1/keyword-2/example.png" alt="this is an example" title="this is an example" />

 

11. strong or italic your words

 

<b><strong>, <i><em><cite>

 

12. use "click here" in your subsites or partner sites

 

<a href="http://www.example.com" title="http://www.example.com">click here</a>

 

13. no index.php or *.php in url

 

RewriteCond %{REQUEST_URI} index.php [NC]
RewriteRule ^.*$ http://www.kimbs.cn/ [L,R=301]

 

14. ending url with ‘/’

 

http://kbs.kimbs.cn/blog/using-ajax  —  right, but not perfect

http://kbs.kimbs.cn/blog/using-ajax/  —  perfect

 

15. separate keywords with ‘-‘, separate numbers with ‘_’

 

/for-example-keywords-like-this.html

/2_3_p5.html

 

16. no special chars in url

 

[a-zA-Z0-9], + – _ : / ? & .

 

17. 301 redirections of urls in manner to preserve current ranking

 

RewriteCond %{HTTP_HOST} ^kimbs.cn$ [NC]
RewriteRule ^(.*)$ http://www.kimbs.cn/$1 [L,R=301]

 

18. Keywords in page header and footer

 

19. Categories and Urls

http://www.example.com/category/

http://www.example.com/category/sub-category/

http://www.example.com/category/sub-category/product-list/

http://www.example.com/category/sub-category/product-list/product_id/

 

20. Rss

 

21. Sitemaps

 

http://www.sitemaps.org

 

22. Backlinks in search engine

 

link:www.kimbs.cn

Posted in SEO | Tagged | 1 Comment
  1. 额,技术方面的SEO啊。